I love the start of wedding season every year. I swear my couples are some of the coolest, most creative people! They come to me full of ideas and inspiration and dreams for their big day, and together we work to infuse a bit of each into their wedding invitations.
It seems that every year, a few new trends pop up, and a few old favorites stick around. Here, I’m giving an overview of the five invitation trends that my customers are loving right now to help fuel your own wedding day dreaming.
Gold, rose gold, silver – all the metallic details! Metallic accents are always classy and timeless, but this year seems to be all about the glam details! What I love about adding a metallic accent to your invitations is the texture and interest that it adds to your design. It’s a huge “wow!” moment for your guests when they open their invitations!
Metallic accents are also perfect (and easy!) to add to all of your wedding day details – imagine shiny metallic centerpieces, metallic accents holding your bouquets together, and statement-making metallic bridesmaid dresses! Oh, the possibilities!
Earlier this year, I worked on a beautiful foil stamped design for one of my clients. Her invitation used shades of pink and gray, with just a pop of foil glamour. It was understated and subtle, but oh so perfect.
Shop the Poppy collection here!
Freebird Paperie couples get to choose from a comprehensive list of envelope colors – including metallic options at NO extra cost. Check them out here.
This trend is HUGE right now, and I love it! Watercolor designs are so soft and romantic, perfect for a bohemian wedding vibe. They can be subdued with pastel colors, or bolder with bright colors.
Now, I’m going to get real for a minute. Yes, you COULD absolutely DIY watercolor invitations on your own with a trip to the craft store. But do you really want to? You’d have to watercolor paint an invitation for every. single. guest. Controlling the quality and consistency would be enough to drive my perfectionist-self mad- ha!
Instead, work with a designer. A good designer will be able to digitally create and print a beautiful watercolor design for you – no DIY required. They’ll be just as artistic and colorful as a handcrafted design, with 1/10 of the effort from you. #winning
Shop this collection here!
This trend is all about the fonts. Invitations with bold typography use a simple background to make the font choices really stand out. It’s amazing how a deliberate font choice (or two complementary fonts!) can really depict a mood – even without other illustrations or imagery.
There are so many cool things you can do with font to style it up a little. Some couples choose to highlight elements like their names in all caps for emphasis. Some couples choose to use 100% lowercase letters. Fonts can be outlined, shadowed, and more to be as simple, modern, or even funky as you want!
I designed a font-focused invitation for a client not long ago, and then turned it into a template design for future couples! Shop the Emily collection here.
This trend is so versatile – I love it! Your design can be as simple or complex as you’d like. You could choose a simple outlined frame, or a more intricate, decorated frame. You could add glitz and glam around the frame, or choose leaves and greens for an earthy look. The design possibilities are endless – you can create a design to match nearly any wedding day theme.
Mason jars, trees, leaves, and outdoorsy accents. The rustic chic theme has been around for a few years now, but it’s still super popular! Rustic charm is a great theme to weave through your entire wedding day – barn reception, anyone?
Though the rustic theme is a popular one, I love it when my couples want to take their design one step further. Last year, I designed this custom invitation for one of my couples. We added soft pink and purple colors and scripted fonts to add a more feminine touch to the traditional rustic theme and everyone loved it!
This design was a huge hit, so I turned it into one of my pre-designed collections. You can shop the collection here.
Freebird Paperie couples can enhance the rustic theme by choosing brown Kraft paper to print pieces of their stationery. I love this paper for table numbers!
What’s your favorite invitation trend right now? Maybe I’ll pick one and design a new template for my 2018 couples!
Every business, new or old, big or small, needs to be visually represented in a way that is true to their identity. Here I’m giving you 4 key visual elements that every brand needs, and explaining why continuity is important to creating a unified brand identity. Read on!
#1: A Professionally-Designed Logo
A logo can take on many forms. Some logos include a graphic symbol or image — they rely on a visual interpretation and strive to leave a lasting impression. Other logos are purely typeset — they convey a simplicity and professionalism. And others are a blend of the two! Knowing what’s right for you can be difficult, but a professional logo designer will be able to guide you through the discovery process, helping you uncover what’s right for you and your business.
At some point you’ll likely run into a situation where you need a variation of your logo that’s rendered in a different shape to fit a different space. For example, say you have a logo that fits nicely inside of a square, but you need to order pens for your company. You’re going to need a variation of that logo that can be adapted for a horizontal application. Additionally, while your logo may be a beautiful 3-color masterpiece, at some point you may also need a black and white version. Plan for these variances up front and you’ll always be prepared to deliver a consistent brand experience anytime, anywhere!
#2: A Cohesive Color PalettE
Undoubtedly, your new logo will include a color or two that you can use as a starting point for your color palette — let’s say it’s pink and purple. Does that mean that everything you do should be done in shades of pink and purple? Not necessarily. First, your designer didn’t choose just any pink or purple — they picked a specific shade of each and can share that with you to use on your website, in presentation materials, in social media graphics, etc. to preserve consistency throughout. You can also ask your designer to provide a selection of complementary colors that can be used to infuse more life into your brand and offer you more variety.
#3: Deliberate Font ChoiceS
It’s easy to default to Calibi and Times New Roman on everything that you do. But instead of conforming to the norm, work with your designer to choose 1-2 fonts that you’ll use consistently on everything you create for your brand. Chances are, one font will already be used in your logo and may be more decorative. The second chosen font will complement the first and again, offer variety so that you never need to deviate from your designated brand typography. You should have options that provide both flourish and practicality.
Be sure to also identify treatments for different types of text. While this isn’t necessarily a design element, making a conscious decision about how you’ll handle headings (larger? bolded? different color?) or quotes (italicized?) or your website (any capitalization?) will bring a cohesive style to any text or writing that you do.
#4: Imagery Style
A strong brand should be identifiable in some way even if the name or logo is not present. How do you achieve this? By choosing an image style that represents your business. Your images, used together with consistent font and color choices, will help tie all of the visual elements of your brand together to create a unified identity for your business.
Some businesses choose images that use muted colors for a more delicate or somber mood. Some businesses choose bright and vibrant images that connote life and energy. Some businesses choose photos with people. Some businesses choose photos without people. Some businesses choose not to use photos at all, and instead use iconography or illustrations. Whatever style you choose, be sure that it’s relevant and personal to your brand, and again, be sure that you’re consistent.
Working with a designer to design and develop these visual elements is a great way to ensure that you’ll have a professional brand that will represent your business for years to come. Read more about Freebird Paperie’s business branding services, or request a free consultation.
About the blog
My name is Emily, and I'm a graphic designer. Jesus is my main man, and life is beautiful and amazing. This blog is going to be mini get-away throughout the week, my personal diary--filled with things I like, things I feel, things that are pretty, inspire me, or give me hope. If ya don't like it, that's really ok! If ya do, welcome!!
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